Doc Marten’s Selling Out

So it has come to this. Dr Marten’s Boots are being “de-emphasized” by their makers in favour of wussy, friendlier styles. Prozac gets part of the blame, apparently. Bye bye Docs, we hardly knew ye.

I think Alexie Sayle put it best in the Young Ones when he sang…

It’s not class or ideology,
Color, creed, or roots
The only thing that unites us
Is Dr. Marten’s boots

Dr. Marten’s boots of the world
So that everybody can be free
They’re classless, matchless, ageless and waterproof
And retail for only 19 pounds and 99p

What should everyone be wearing?
Those boots with the air-flow soles
And your boots will have a meeting
And your boots will take control

Thanks to Dr. Marten everyone will have warm feet
Thanks to Dr. Marten they’ll be dancing in the street
No. Don’t You Want Me.
OK, Boots. Do your stuff!

Dr. Marten’s, Dr. Marten’s, Dr. Marten’s boots!
Dr. Marten’s, Dr. Marten’s, Dr. Marten’s boots!
Dr. Marten’s, Dr. Marten’s, Dr. Marten’s boots!