Putting Your Best Foot Forward
A dozen Burger King marketing execs suffer first- and second-degree burns while walking over hot coals as part of a team-building retreat in October. One of the injured, a VP for product marketing aptly named Dana Frydman, tries to put a positive spin on having her feet flame-broiled like so much ground chuck. “It made you feel a sense of empowerment and that you can accomplish anything,” she tells the Miami Herald.
There are 100 other doofus business moments.
Reminds me of the lyric from the REM song “Exhuming McCarthy”:
We’re sharpening stones/walking on coals/to improve our business acumen.