meehawl

all that is solid melts into air, all that is holy is profaned

It’s A Profitable Way To Be Irish

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In the last 15 years, Dublin-based IPCo and its competitors have fabricated and installed more than 1,800 watering holes in more than 50 countries … and an industry was built around the reproduction of “Irishness” on every continent … IPCo’s designers claim to have “developed ways of re-creating Irish pubs which would be successful, culturally and commercially, anywhere in the world.” To wit, they offer five basic styles: The “Country Cottage,” with its timber beams and stone floors, is supposed to resemble a rural house that gradually became a commercial establishment. The “Gaelic” design features rough-hewn doors and murals based on Irish folklore. You might, instead, choose the “Traditional Pub Shop,” which includes a fake store (like an apothecary), or the “Brewery” style, which includes empty casks and other brewery detritus, or “Victorian Dublin,” an upscale stained-glass joint. IPCo will assemble your chosen pub in Ireland. Then they’ll bring the whole thing to your space and set it up.

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