Snake Oil

The average weblog is only updated once every fourteen days, and Perseus concludes that “the majority of blogs started are dissolving into static, abandoned web pages.” Well, maybe people have simply got better things to do. This is not a bad thing. Meanwhile, in the parallel universe constructed by weblog tools vendors, junketeers, and unemployed HTML coders (who desperately hope that the dotcom tide will roll back in), momentous and world-shaping decisions are being made! For weblog software vendors, no less than a “second superpower” is being created.