meehawl

all that is solid melts into air, all that is holy is profaned

Familiar and Relatively Unassertive

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A businesss background music is like an aural pheromone. It attracts some customers and repels others, and it gives pedestrians walking past the front door an immediate clue about whether they belong inside. A chain like J. C. Penney, whose huge customer base includes all ages and income levels, needs a program that will make everyone feel welcome, so its soundtrack contains familiar and relatively unassertive popular songs like Kind and Generous, by Natalie Merchant.

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