Short on Tails, Long on Bollocks

By [Chris] Anderson’s calculation, 25% of Amazon’s sales are from its tail … But using another analysis of those numbers … you can show that 2.7% of Amazon’s titles produce a whopping 75% of its revenues … Ecast says 10% of its songs account for roughly 90% of its streams; monthly data from Rhapsody showed the top 10% songs getting 86% of streams … The top 10% of feeds grab 88% of all subscriptions. And 35% have no current subscribers at all — there’s clearly no 98 Percent Rule in the blogosphere.

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